Podcast Hosted By Doug C. Brown

Episode 18 – How Defining the Right Metrics and Target Market Will Help Grow Your Business with Lisa Parziale

by | Jul 20, 2021

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How do you define your target market? And what are you and your business doing to truly get to know your client base?

The answers to both of these questions may be more complex than you might realize. Defining your target market is one of the most important things you can do for your business, yet many don’t take the time to truly understand who their target market is, nor what this truly means. Join this conversation between Doug C. Brown and Lisa Parziale, co-founder of Portside Marketing, LLC and Agency Fast Track,  as they discuss connecting with your clients and how to define the right metrics for your business.

In this episode you will learn:

  • Why it’s important to know your client base on a deep level.
  • How to define yourself independently of the possible “role” you may already have in your business.
  • Important thinking points for going for what you truly want.

Episode’s guest – Lisa Parziale

Lisa Parziale is the Co-Founder of Portside Marketing, LLC, AgencyFastTrack.com, EZOnlinePrinter.com, and AgencyHosted.com. With over 30 years as a technology expert, trainer, online developer and internet marketer, Lisa co-founded Portside Marketing® as a way to exit Corporate America. Lisa, along with her business partner, have built their business to over $3.5 million dollars in revenue. Lisa is head of sales and business development for all of her various companies and works with business owners and startups to achieve exponential growth and success. Lisa is also a best-selling author and renowned speaker.

Visit her website: www.portsidemarketing.com

Click here to get your free copy of Lisa’s new book,  The Habit of Now™: www.thehabitofnow.com/freebook

Doug C. Brown is the CEO of Business Success Factors and creator of Sales Revenue Growth University, where he teaches the best sales revenue growth strategies for companies who are serious about their sales growth. These are the same strategies and methodologies that he used to increase a company’s close rate by 862% and their revenue growth by 116% - all within four months.

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